Every agency has a portfolio. The useful question is whether they can explain the decisions behind it — and whether they will still be there after launch.
A point of view, not a style
A good studio can tell you why a page is structured the way it is. A portfolio without reasoning is a gallery, not evidence.
A process you can see
Clear scope, weekly demos, one decision-maker and a written proposal are more reliable signals than a wall of awards.
Care after launch
The website is not finished on launch day. Ask who will update it, who will fix it and what happens when something breaks.
Written by
S
Sreegesh Somanath
Co-founder and digital strategist at InsightDrive. Writes about the decisions behind websites that work.