Hosting looks like a commodity: a monthly fee, some storage and a bandwidth number. In practice, the difference between a cheap plan and a reliable one is what happens when something goes wrong.
What the invoice does not show
Backups that are tested. SSL renewal that does not lapse. A staging environment. Support that can actually reach the site. These are the things you are paying for — not the disk space.
The real cost of cheap
A site that goes down during a campaign, a form that silently stops delivering, or a backup that does not exist costs more than the annual hosting difference. Price the risk, not just the plan.
Written by
S
Sreegesh Somanath
Co-founder and digital strategist at InsightDrive. Writes about the decisions behind websites that work.